At Southampton Football Club, my role consisted of handling work across multiple departments, including Commercial & Marketing, Customer Relations & Fan Experience, the Academy and Media.
I produced high-end designs for brand & identity, motion, layout, print, iconography, and merchandise with strong visual impact, while staying consistent with the club's image.
The kick drum graphic above was created for the 2023/24 season at St Mary's to enhance the atmosphere for home fans before a match. I aimed for a snappy, high-energy video that captured our identity, including our colours, stripes, and the home stadium, along with the club's new design elements.
Some design briefs are for internal purposes, such as national or religious holidays, specific events, or Staplewood (the training ground). For example, goalkeeper icons that academy players would use to understand exercise drills and football terminology.
