Shopper Marketing Manager: Tarisha Reddy
Business Director: Mike England
Account Director: Anthony Daniel Phillpot
Senior Account Manager: Liam McStay
Senior Strategist: Ella Rule
Senior Creative: Simon Maye
Creative Director: Nick Evans
Senior Designer: Esme Lonsdale
Junior Designer: Theodore Joseph
HT drinks group
With peach being a popular colour and taste as of late from RTDs to CBD sodas, Smirnoff wished to re-engage lapsed existing users in Great Britain by introducing a new and disruptive peach-flavoured spirit that brought more to the table for shoppers. What Smirnoff brought was Miami, Florida.
A comprehensive Through The Line campaign and a suite of assets were developed to engage and captivate shoppers at the point of purchase. The activation and point-of-sale materials were designed to transport shoppers to a vibrant Miami beach lifestyle, capturing the excitement and energy of the new peach flavour.
Retailers, Wholesale & Socials
