Senior Account Manager: Phoebe Lloyd
Account Manager: Charlotte Brodie
Creative Director: Simon Evans
Senior Creative: Simon Maye
Senior 3D Designer: Helmut Feder
Senior Designer: Ana Castanheira
Junior Designer: Theodore Joseph
Deliver a premium, immersive pop-up café experience that celebrates Grogu as a cultural icon and drives fandom, social buzz, retail engagement, and cinema awareness around the May 2026 release of The Mandalorian and Grogu.
On his introduction to the Star Wars Universe, Grogu's appeal reached far beyond the traditional space opera fanbase. Millions of memes, theories, art, you name it. He was loved by people of all ages and genders, serving as a new entry point into the franchise and making him the ideal centrepiece for an experience designed to welcome everyone.
Touchpoints
Partnerships with Ray-Ban, PerfectTed, MINISO, LEGO, PEZ and more gave the activation a fresh lifestyle edge, with each brand given its own dedicated space within the pop-up, connecting Grogu with modern culture. I worked on the signage, menu animation, and Ray-Ban stand.
Menu Animation
With decades of iconic scenes, settings and material to draw from, the design direction took a simple cue from its star. Make it green of course. Inspired by the spacecraft interiors seen throughout the films, the space featured intricate machinery and glowing control panels. Leaving a contemporary finish that ensured longtime fans felt at home while newcomers had every reason to fall in love with the franchise.
3D Environment
Photography
